Media players learned long ago that there was a demand in Europe for English-language international news. While many newspapers have found a specific audience to share their stories with inside this market, none have been quite as successful as The Local in creating a strong readership that demands attention.
As discussed on NiemanLab, The Local was stared in 2004. Since then it has spread to nine different European countries through a network of websites and has become the first English-language news source to approach the European market from a digital-only standpoint.
Two Englishmen, James Savage and Paul Rapacioli, started The Local in Sweden as a weekly email newsletter. Before they knew it they expanded in Germany, Switzerland, France, Italy, Spain, Norway, Austria and most recently Denmark.