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The Journalism Biz


The Local redefines English-language news in Europe

November 9, 2014

By Briana Denham 
Media players learned long ago that there was a demand in Europe for English-language international news. While many newspapers have found a specific audience to share their stories with inside this market, none have been quite as successful as The Local in creating a strong readership that demands attention.

As discussed on NiemanLab, The Local was stared in 2004.  Since then it has spread to nine different European countries through a network of websites and has become the first English-language news source to approach the European market from a digital-only standpoint.

Two Englishmen, James Savage and Paul Rapacioli, started The Local in Sweden as a weekly email newsletter. Before they knew it they expanded in Germany, Switzerland, France, Italy, Spain, Norway, Austria and most recently Denmark.

Will we wear our news? Wearable technology may be suitable for news delivery

October 7, 2014

By Erin Spencer

The diffusion of wearable technology could change everything we know about media practices. As journalism continues to adapt to the changes in the way people receive their news, a looming question emerges. What is the most effective delivery for news, especially on wearables like Google Glass?

Google Glass is one of many wearable technologies that give people information they want to know right then and there. These devices give you calendar alerts, social media alerts, and other forms of incoming information by flashing on the screen.

Is native advertising the demise of journalism’s credibility?

October 2, 2014

By M. Mikayla Martinez


What sounds like a poor spinoff of an auto-tuned 80s anthem may soon be the new normal for the journalism sphere.

Native advertising killed the credible journalism star.

In September, The New York Times launched four native advertisements with Mashable, its most recent installments of an ad series that started in January 2014. Their “New York Times BrandSpeak” banner boasts stories such as “9 Cultural Icons Who Have Written for ‘The New York Times’” and “11 Inspiring Videos That Will Restore Your Faith in Humanity.” These follow sponsored posts on The Awl, Digg and Gothamist, including promotions on related social media feeds. A Times spokeswoman credited them as promotions for a new video series.  

NPR One app continues to amaze

October 1, 2014

By Briana Denham

NPR isn’t a new thing. In fact, it’s something every child has been forced to listen to at one time or another when Mom or Dad wouldn’t relinquish their hold on the car radio system. But, while NPR might hold a stigma of being “uncool” for younger news gatherers, the NPR One app is an example of how the news giant is trying to stay ‘down with the latest trends’.

Released in July of this year, NPR made a bold move of creating an app that delivers stories customized to users tastes and preferences after just two introductory segments. A user can access any of their favorite NPR shows from their phone, laptop and tablet.

Cutting the cord: online news causes demise of cable subscriptions

By Julia Farrell

In this culture of digital smartphones and high-speed Internet, it’s no wonder people are ditching their cable subscriptions for a cheaper, more flexible option.

Geoffrey Fowler, a columnist at The Wall Street Journal, says 19 percent of Americans live without cable in their homes. That number doesn’t seem to be getting smaller. With the growing demand for cheaper and faster news outlets, our digital culture has made cord cutting into a trend.


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