Can a new strategy make online subscriptions more appealing? Well, that’s what two companies are trying to create by offering a new type of digital subscription.
In early February, The Times of London (owned by News UK) and music streaming giant Spotify formed a partnership that gives subscribers the option to combine music and news for a weekly price. In order to receive the music subscription, potential customers need to purchase a premium subscription to the Times. After buying the subscription, the customer would have the chance to add the Spotify-Premium to their news subscription.
Subscribers would pay around £6 or $10 per-week for the news and music subscription. The premium subscription only gives subscribers access to Spoitfy Premium for one year. After the one-year period, the subscriber then pays an additional fee if they want to keep the subscription. Customers still have to option to only subscribe to the online news platform and not add the Spotify membership.
What is new about this partnership is that The Times of London, a traditional newspaper, is teaming up with Spotify a company that offers completely different content. This would be similar if iTunes teamed up with The New York Times to offer new content.