|The Snip.it team at SXSW in Austin, Texas, in March 2012|
In the past, when a reader wanted to save some piece of news from his/her favorite magazine the first move used to be taking the scissors and cutting off the page and keeping it in a file. This metaphor illustrates the reasoning that Ramy Adeeb had in mind when he launched Snip.it in Spring 2011.
Snip.it is a social networking site where the user can collect “the best of the Web” and also share opinions about content they like most.
In a special interview for this blog, Adeeb, the founder and CEO of Snip, explained that the idea came up during the Arab Spring. As an Egyptian, he was increasingly asked by many friends to share his thoughts and articles on what was happening in Egypt. As he was “unable to find a permanent and centralized place to collect, share and opine on all content” he was reading, he teamed with former Twitter developer Mark Percival to create this platform of knowledge sharing through bookmarking.
In this sense, the roots of Snip.it led to what Mashable wrote about the company: “You can use your collections for personal reference or as curation tools to publicy demonstrate your expertise and subject-matter knowledge."